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Glowbase - UGC Ad Campaign
A batch of raw customer clips reshaped into high-converting UGC ads for paid social.
Type
Reel Edit
Tools
Premiere Pro, After Effects
Time
36 hours
industry
Ecommerce / DTC
Glowbase needed authentic, ad-ready content built from a batch of unscripted customer testimonial clips, with no existing structure or hook to guide the edit.
Glowbase needed content that felt like genuine customer experiences rather than traditional advertisements. The challenge was turning multiple raw testimonials into a collection of ads that clearly communicated trust, value, and product benefits.
We selected the strongest customer lines, built a clear problem-solution structure across the clips, and layered in on-brand captions and pacing suited for paid social placements.
We created a consistent editing style across all videos, balancing authentic customer voices with strong visual structure. Each version was optimized to deliver a clear message quickly and encourage viewers to take action.
The edited UGC ads delivered a more authentic brand presence while improving campaign performance across paid channels. The content helped Glowbase turn customer stories into high-converting marketing assets.
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Marcus Lee
Founder, Glowbase
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